Social Media & Marketing Manager Job Description

Position: Part-time, contract, non-exempt 10-15 hours per week

Compensation: competitive based on experience

Location: Austin, TX

Located in the historic Seaholm Power Plant, Generator Athlete Lab specializes in human performance & recovery. We are seeking a savvy digital marketing professional to join our team and contribute to executing our vision to be a sought-after destination in Austin’s health and wellness space. If you are an experienced social media guru, email strategist, and content creator with a passion for health, fitness, and wellness and have proven success in brand growth, then Generator would like to meet you.

Responsibilities for Social Media Manager

Strategize, plan and execute a marketing plan for Generator’s social media, newsletter and website that generates brand growth and helps achieve stated monthly sales targets for the company
Generate Leads and Sales
Execute the planned marketing calendar through posts and reshares across all relevant platforms including Instagram, Facebook, TikTok and/or YouTube
Create and implement campaign strategies monthly including prospective member promotions and giveaways
Engage with Generator’s community across all social media platforms and ensure a positive customer service experience
Stay up-to-date with current social media trends and best practices and apply them to Generator’s strategies
Capture content regularly by coordinating with staff and members to take quality photos and videos.
Ensure brand consistency in copy and creative through tone, voice, pictures, graphics, video, and terminology
Create actionable plans to both grow and maintain followers across all relevant social media platforms and to facilitate scaling brand and company awareness
Utilize Canva (or similar platform) to create visual assets such as flyers, emails, and designed social media posts
Create actionable plans to both grow and maintain engagement and SEO through our blog/website and newsletter.
Ensure progress on all platforms by using analytical tools to track and measure progress
Create and nurture relationships within the business community
Special projects that grow the brand through marketing as needed such as community events, and business development

Qualifications for Social Media& Marketing Manager

3+ years of professional social media management experience
Proficiency with Canva or adobe suite
Excellent copywriting skills
Proven ability to achieve desired results through social media including proven statistics on follower growth and engagement
Preferred Bachelor's degree in business, marketing, journalism, public relations or related field
Strong computer skills using social media, Squarespace, MBO, Google Docs, Canva, etc.
General knowledge of recording and editing video
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Ability to collaborate with a diverse group of employees and simultaneously work toward many company initiatives at once
Ability to attend weekly meetings in person and to capture content on-location weekly

Job Types: Part-time, Contract

Pay: $1,000.00 - $1,500.00 per month

Expected hours: 10 – 15 per week

Benefits:

Employee discount
Flexible schedule

Experience:

Marketing: 1 year (Required)
Email marketing: 1 year (Required)

Ability to Relocate:

Austin, TX 78701: Relocate before starting work (Required)

Work Location: Hybrid remote in Austin, TX 78701

Generator Athlete Lab

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Social Media/Marketing Manager