Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

The Insights & Strategy Specialist will bring analytical thinking to solve the challenges our clients face in activating consumers. They will connect the dots between client needs and our product capabilities to provide intelligent media and measurement solutions. This role will build annual media marketing and measurement strategies for our clients and in support of our sales organization.

The ideal candidate is an analytical thinker with a strong customer service mindset to execute and deliver thoughtful insights to clients and sales partners.

This is a key role in the continued growth and success of Valassis. The ideal candidate will act as an advocate, analyst and adviser for some of the largest advertisers in the world and be a critical bridge across the greater Valassis and Harland Clarke organizations.

KEY DUTIES/RESPONSIBILITIES

Analytics Ability to analyze measurement and insights reports to build out the story on how the results relate to the client/campaign strategy. Proficient in discussing analytic and measurement solutions during the planning, execution and post campaign phases.
Client Strategy Support Sales team with insights on media campaigns. Digest data into understandable elements of telling a story to clients about media performance. Provides standard media analysis for specifically assigned accounts / verticals aligning to client objectives. Consults with clients and sales on standard measurement methodology and set-up. Completes measurement analysis with insightful summary and recommendations. Presents media measurement results to mid-tier and smaller clients.
Product & Industry Expertise Understands Valassis media products, measurement products and positioning. Share best practices with the Sales & Services organization. Participate in vertical workshops across Valassis to set media strategy and planning. Liaison to internal print and digital teams representing the voice of key clients and the vertical consumer to influence Valassis product and innovation objectives. Attend industry conferences & events to stay close with the needs of clients and industry trends.

Qualifications

EDUCATION

Bachelor's Degree in marketing, data science, business or analytics (Preferred)
In lieu of the above education requirements, a combination of experience and education will be considered.

EXPERIENCE

3 - 5 years Relevant Experience in advertising or marketing/client strategy (Preferred)

KNOWLEDGE/SKILLS/ABILITIES

Understanding of media, business or marketing. Able to use data as a tool for storytelling
Analytical mindset/problem-solving skills.
Tableau, Powerpoint, Excel desired.

COMMUNICATION AND CONTACTS

Communicates professionally in both written and verbal form. Able to build credibility with internal and external partners as professional and responsible. Listens, understands, and takes action on the direction provided by team members, co-workers, and leadership. Actively participates in training. Ability to build an internal network, establishing key points of contact

Additional Information

Base Salary: $70,000 - $80,000

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

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Insights & Strategy Specialist